There are a variety of ways to advertise on X, also known as Twitter, where you have the potential to reach more than half a billion of the world’s most informed and influential people.
That’s right, users on X spend exactly 30.9 minutes a day on the social media giant, and that’s no small detail to overlook. Maybe you are launching a product, an app, a message, a promotion, or a new brand. Regardless of whatever it is, X can help you achieve your Key Performance Indicators (KPIs).
Methods to Advertise on X
You, the advertiser, can create an impactful ad campaign based on your marketing goals…in only minutes.
X offers merchants the following types of scroll-stopping formats:
• Image Ads allow you to showcase your product or service with a single photo.
• Video Ads help bring products to life and drive people to a website, app, or simply to engage with your brand’s message.
• Carousel Ads give advertisers up to six horizontally swipeable images or videos to showcase multiple products or promotions.
• Text Ads have all the elements of a standard post. They feel like the rest of X content. They also allow you to expand the reach of your posts beyond your followers to your desired target audience. FUN FACT: Using three or more ad formats increases campaign awareness by 20% and purchase intent by 7%.
What Are the Best Ways to Advertise on X?
As you plan your campaigns, it’s best to look for opportunities to share your latest news and connect with the conversation of the moment.
That’s where X’s Ads Manager comes in. This all-in-one platform activates your campaigns on X and will help take it to the next level to meet your most crucial marketing objectives.
You can implement targeted advertising strategies via the following methods:
• Select appropriate campaign objectives
• Optimize audience reach through demographics and engagement tools
• Establish competitive budgets and bids for successful campaign execution.
Conversion tracking, meanwhile, allows you to track the actions a user takes after he or she views or engages with your ads on X.
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