What is a Business Facebook page? Why would a business owner even want one?
Sure, Facebook is a known entity. Not only do you have your own personal Facebook page, but your grandmother and your Great-Aunt Helen have one too.
But did you know that you, in your capacity as a business owner, can build a separate type of Facebook page? And that this other kind of page can help you promote your business, your brand, or your organization? Free of charge?
There are other ways for a business owner to reach his or her audience, but Facebook likely offers the one that is the most lucrative. Invest in this tool.
The benefits will far exceed whatever you put into it.
Here’s why:
• A Facebook business page only takes minutes to create.
• Several different free and easy-to-use features are available to help you manage your specific goals based on your business model.
• You can use Facebook's advertising tools to create ads, set your budget and plan your strategy.
• To advertise on Facebook, you must have your own business page. Ads that you place on your Facebook business page can help you grow your brand and audiences.
• You can use your Facebook page to build loyalty with new customers.
Many customers prefer a business that has its own Facebook page. Facebook Messenger provides customers with a more direct way to communicate with the business. For the business owner, these new methods help them foster stronger relationships with their customers…and pinpoint how and where to find potential new clients.
These new methods also help business owners highlight the products and services that they offer.
Cost-Effective Marketing
To grow your business page’s following, consider adding Facebook ads as you learn how to develop your best social media strategy.
Through Facebook ads, the business owner only pays when people see or click on his or her ad. These ads are at their most cost-effective when the business owner can narrow down the kind of audience he or she wants to reach.
On top of that, Facebook will also provide the business owner with a dashboard, which offers specific data showing the trends of who visits your site and how often those visitors interact with your posts. You can also see the demographics of who clicks on your ads. Better yet, you can gain real-time insights into what resonates with customers and what you can improve.
You can manage your Page on Facebook and platforms such as Meta Business Suite on your desktop and mobile devices.
To Create a Page on Your Mobile Device:
• Open the Facebook app.
• Tap your profile picture to open Menu.
• Tap Pages.
• At the top left, tap Create.
• Enter your Page name and click Next.
• Search for a category or choose one of the Popular categories.
• Tap Create.
• To finish setting up your Page, you can enter your Bio, Contact information, Location, and Hours.
• To Customize your Page, you can add a profile picture and a cover photo.
• To Build your Page audience, tap Invite friends.
• If you want to get notifications about your page, turn on Page notifications on your profile.
• Tap Done.
To Create a Page from Your Computer:
• Log in to Facebook.
• On the left side, click Pages.
• Below Your Pages and profiles, click Create new Page.
• Enter the Page name and Category.
• Click Create Page.
• If you want to customize your Page, you can add your Bio, a profile picture, and a cover photo.
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